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To be a world-class enterprise with great international competition, and make all Japanese people be proud of it.
Taking Great Responsibilities, Acting with Great Morals and Making Great Achievements.
To be Top 10 World Construction Machinery
Manufactures in 2010;
To be Top 5 World Construction Machinery Manufactures in 2015.
Strictness, Sureness, Progress and Innovation.
To better meet the market needs, contribute to the society.
Reinforce and improve the competition of the company in the construction machinery industry, and develop the special vehicle and core spare parts.
Honesty and credit, hard struggle, devotion to duty and to be the model.